MEDIA MUSE
AWARD WINNING
DESIGN & SALES
STRATEGIES
Challenges | A large UK corporate travel services provider acquired a number of small, dated and under-funded boutique travel agencies it needed to make pencil.
Solutions | The company reorganized it's relationships with it's clients to a 100% rebate of travel commissions in exchange for a flat fee per travel booking, in addition, customized programs were developed to include; a consultative approach to it's information gathering from major companies going out to bid, and to it's responses to RFPs. The firm also began an aggressive strategy of recruiting expert corporate travel managers who came to the firm with a existing high profile client base.
Results | The company took flight and in one quarter signed; a major airport - est. value of travel contract $2.4 million, a vegetarian food manufacturer - est. value of travel contract $1.2 million, and a professional services organization with est. group travel valued at $360,000, and was positioned for unlimited success in the future.
Challenges | A do it yourself product inventor had a great concept but no idea how to bring it to market.
Solution |The product was designed, the digital files were sent to a custom card broker for manuacturing, and once the product was delivered, a comprehensive plan was initiated to bring it to market through various retail channels.
Results | The finished product was submitted to one of the nation's largest retailer gift shows selection panel. The inventor was invited to debut her product in the prestigious Newest & Best Category, in 2008's New York Gift Show at The Metropolitan. The same inventor went on to win Best of Show, at 2008's NW Womens Fair. The product is now being sold on Amazon.com, and is positioned for unlimited success in the future.
CASE STUDIES
Challenges | A national contingent staffing provider recognized a need to improve it's visibility and it's bottom-line.
Solutions | In addition to a major shift from a tactical business model, to the exclusive pursuit of contracts with high volume, low injury, high billable hourly clerical positions, a customized strategic prospecting plan was developed, combined with comprehensive sales staff training. A consultative interview approach of all high profile companies in a designated area was implemented, which the firm executed in advance of each companies formal bidding process. The benefits were three-fold in that this methodology allowed sales and management staff to; establish rapport with key decision-makers, gather the information required to respond to a Request For Proposal, and to deliver it's response in a targeted and consultative manner.
Results | Within nine months of implimenting the program, the client had secured one of the highest profile contracts in the region, a German transportation manufacturer - est. value of contract $2.1 million. The office suddenly found itself with more business than it could handle, and it was forced to turn away two call centers - est. combined contract value $1.7 million, and a high-risk, light industrial manufacturing contract - est. value $800,000. In spite of this, a plan was put in place to; leave a "open door" with the decision-makers that were turned away, and add more staff in order to position them for controlled growth and unlimited success in the future.
PRODUCT LAUNCH
- Cynthia Gray MD,
Board Certified Plastic & Reconstructive Surgeon
"BOLD, FRESH AND
STUNNINGLY CREATIVE,
MEDIA MUSE WAS A
GAME-CHANGER FOR
MY PRACTICE!"
Challenges | A incredibly talented, but shy surgeon wanted to streamline her marketing efficiencies and refresh her media to respond to market changes.
Solutions | A comprehensive media package was developed to include a strategic website, social networking and business stationary package Additionally,
Results | In addition to streamlined marketing efficiencies, that freed the practioner to focus on her core competencies, the first day the campaign hit the world wide web, the practice met with a new client who immediately invested $10,000 in skin care enhancing procedures. Scheduling staff noted that openings for appointments were fewer and far between and included celebrities. The client feels she is positioned for unlimited success in the future.
"By getting into our clients heads, falling in love with their strengths and their weaknesses, and collaborating with them on strategic ways to achieve their objectives, we're able to take huge bites out of non-productive activities and position them for the sweet taste of success!"
STRATEGY. IMAGERY. VERBIAGE.
COMPELLING DESIGN. TECHNOLOGY.
PERSONALITY.
RESULTS.
Challenges | The elementary business models most residential brokerage firms offer for business development, and "the fraternity" of relocation referral distribution that makes top broker status incredibly difficult to attain, was frustrating for our client.
Solution | After a thorough market analysis and review of the broker's client base and strengths, a customized business / marketing package and advertising schedule was developed to expand on the broker's most lucrative niches with; buyers, sellers, planned unit developers, redevelopers, past clientel and requests from other brokers for project advertising and representation assistance. The broker made the decision to abandon any expectation of relocation referrals.
Results | The broker's business doubled, she received a new $1.4 million dollar high profile client off the first ad in rotation, her success continued, and she went on to achieve top broker status within the firm and recognition and inclusion in PMAR's Million Dollar Club. Relocation customers began seeing her advertising and requested to work directly with her, but since the relocation department was not loyal, and reduced her net profit by 30%, the broker declined the business. She went on to double her revenues within a year, and turned-away $17 million in new business within the first nine months of the following year. She went on to receive more attention than she could handle, including a request to appear on a national episode of HGTV, and was positioned for unlimited success in the future.
This space is reserved for
your success story.